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KMID : 1002520150090020013
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Korean Journal of Health Service Management
2015 Volume.9 No. 2 p.13 ~ p.22
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Influence of Organizational Health on Customer Orientation : Moderating Effect of Leadership on Middle Managers
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Lee Gyu-Hee
Park Ok-Sim
Cho Kyoung-Won
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Abstract
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This study confirmed that the organizational health of nurses have an effect on customer orientation. This survey was conducted March 1 to 31, 2014 and a total of 210 questionnaires were used in the analysis. Descriptive statistics, t-test, ANOVA, factor analysis, and regression analysis were used to analyze the collected data in the SPSS software package. The findings are summarized as follows: First, the business environment and community-oriented organizations on health factors had an influence on customer orientation(p<.05, p<.001). Among the demographic factors, graduating from college as relevant to customer orientation. Seniority and rank in the lower tier showed that customer orientation is vulnerable. Second, when leadership was added to a conventional model, it had no significant effect on the dependent variables. The influence of community-oriented business environment factors on customer orientation was statistically significant(p<.01). In the result, we should apply proper organizational health factors to hospitals by investigating leadership, because there was difference in customer orientation according to type of leadership.
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KEYWORD
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Organizational Health, Customer Orientation, Leadership of Middle Managers
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